It is important for a designer or an artist or a photographer to create a portfolio online since the chances come once it is displayed. For example, you are a photographer based in London and want to get local clients online. A portfolio is perhaps the best way to attract the local visitors.
Though you can find out websites that host a portfolio but may not be quite enough according to your need. Find out how to get a better portfolio site:

1. The most important criteria is to emphasise on your work. You should develop a template that displays your work rather than the design of its own. You will often find a site that has a good appeal, both visually and aesthetically, but do not get stuck on the get up. It is more desirable to complement your work and help to push you up in the forefront so that you can make a good impression to your potential client’s mind. If not so, the site is useless for you.

2. The site should have an user-friendly attitude. The navigation must be straightforward if it has a plan to sell something professionally. Be clear about the site weather it shows your contact information and other important parts of your portfolio clearly and vividly. The navigation must be easy to access, the clients should get a clear and easy view of your work.

3. It is necessary for your client to get your contact information including the e-mail address and phone number easily and without obstacles.
4. A good portfolio site would express you and your work only as much as needed. It should not speak much since you do not know the client’s psychology and the client too, do not know you other than the information displayed on the site. Since, the client is the one who is going to contact you, the information must be brief and to the point.

5. The site should build the design according to the mentality of your target clients. If you target a corporate office or a bank, the approach should be a bit more formal and conservative while creative clients can deal with some experiments.

6. There should be provision to update information easily in the site. It would be better if the updates or new entries are highlighted with some tricks.

7. To choose and display the best content or work done by you is another important job of the website. Also, the contents should be put methodically according to their importance.

8. There should be provision to include testimonials from clients in the website. The testimonials should be well placed and should be found easily.

9. The links of your social networking sites can be included like linkedin, twitter or facebook but only the professional one.

10. The site should have provision to download your resume directly from the site.

11. It is important to categorise your work properly.

And last but not the least – try to develop a brand rather than selling the product or service bluntly.